mercredi 24 juillet 2013
mardi 23 juillet 2013
Starbucks "Grecque"
Starbucks has big plans for you to enjoy a big spoonful of designer yogurt with its designer coffee drinks.
The coffee kingpin Tuesday will announce plans to strategically align with French yogurt maker Danone and create yogurt products labeled with the Starbucks-owned Evolution Fresh brand.
The yogurt, dubbed "Evolution Fresh, inspired by Dannon," will be sold in Starbucks stores by 2014 and will hit major grocery stores by 2015.
The first co-created product will be a ready-to-eat Greek yogurt parfait. Greek yogurt is strained to remove the excess whey, giving it a higher protein content – and a thicker feel -- than regular yogurt.
For SBUX.q , the move is a serious and industry-rattling jump into the $6 billion business of yogurt -- the nation's fastest-growing snack food. The Starbucks brand and its brand extensions are increasingly spreading across supermarket shelves.
For Danone, it widens the company's market-leading presence in the U.S. At 27.9% market share, Danone's Dannon is ahead of General Mills' Yoplait at 24.7%, according to IRI data. Danone also owns the Stonyfield brand.
Starbucks' foray into yogurt is part of a strategic plan devised several years ago by Starbucks CEO Howard Schultz to evolve the nation's leading coffee chain into a better-for-you brand. Schultz wants Starbucks products to be as frequently purchased at a grocery store as a Starbucks store.
“Gold Is Regaining Its Glow”
What Barron’s was predicting was that gold had been unnecessarily sold off from almost $1,900 per ounce to where $1,200 was becoming a concern. By predicting a 20% rise to $1,550 per ounce, fundamental and technical investors alike are likely to think that the gold trade may have just been given a very hard floor under the metal. Some investors will even hinge on the notion that it is becoming safer and safer to reconsider legging back into the gold sector on any weakness.
lundi 22 juillet 2013
Inscription à :
Articles (Atom)