mardi 23 juillet 2013

Starbucks "Grecque"



Starbucks has big plans for you to enjoy a big spoonful of designer yogurt with its designer coffee drinks.
The coffee kingpin Tuesday will announce plans to strategically align with French yogurt maker Danone and create yogurt products labeled with the Starbucks-owned Evolution Fresh brand.
The yogurt, dubbed "Evolution Fresh, inspired by Dannon," will be sold in Starbucks stores by 2014 and will hit major grocery stores by 2015.
The first co-created product will be a ready-to-eat Greek yogurt parfait. Greek yogurt is strained to remove the excess whey, giving it a higher protein content – and a thicker feel -- than regular yogurt.
For SBUX.q , the move is a serious and industry-rattling jump into the $6 billion business of yogurt -- the nation's fastest-growing snack food. The Starbucks brand and its brand extensions are increasingly spreading across supermarket shelves.
For Danone, it widens the company's market-leading presence in the U.S. At 27.9% market share, Danone's Dannon is ahead of General Mills' Yoplait at 24.7%, according to IRI data. Danone also owns the Stonyfield brand.
Starbucks' foray into yogurt is part of a strategic plan devised several years ago by Starbucks CEO Howard Schultz to evolve the nation's leading coffee chain into a better-for-you brand. Schultz wants Starbucks products to be as frequently purchased at a grocery store as a Starbucks store.

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