The amount of content consumption taking place on the popular social network has also grown substantially where nearly 1 in 4 page views in the US took place on Facebook.com for the week ending November 13, 2010
The market share of page views for Facebook.com was 24.27% last week, 3.8x the volume of the 2nd ranked website YouTube.com with 6.93%. More than one of ten internet visits are to Facebook which demonstrates the huge number of pages viewed by each visitor. The numbers do not include mobile traffic.
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