Google To Buy ITA Software, Rule E-commerce Travel Business

Google Inc will try to dominate the online e-commerce travel market the way it has come to dominate cellphone operating systems with its Android product. In other words, it is impossible to tell whether its buy-out for ITA Software will ever bear fruit financially.
The price is $700 million.

ITA is an important provider of software specializing in organizing airline data, including flight times, availability and prices.Google said the acquisition of ITA Software will create a new, easier way for users to find better flight information online, which should encourage more users to make their flight purchases online.