LJ International Inc (NASDAQ: JADE), a Hong Kong-based jewelry designer and retailer, said it plans to open 1,000 stores on the mainland to sell its ENZO colored gems without revealing a timetable.
LJ International makes gold, platinum, and sterling silver jewelry set with diamonds and colorful precious and semi-precious stones at its plant in Shenzhen, China. The company markets its jewelry primarily under the Lorenzo brand name to retailers in Europe and North America. LJ International offers finished jewelry (about 50,000 styles of earrings, necklaces, pendants, rings, watches, and bracelets) and loose gemstones (more than four million carats annually). It sells jewelry through fine jewelers, discount chains, department stores, television shopping channels, and in about 100 of its own ENZO retail stores in China, Hong Kong, and Macau.
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