The latest "Call of Duty" videogame had worldwide sales of more than $500 million in the first 24 hours of its release, a new record, game publisher Activision Blizzard Inc said on Friday.
Shares of Activision rose about 3 percent following the news, even after the company said it remains cautious about the rest of 2012 and 2013 due to the macro-economic environment.
The note of caution likely means Activision is preparing to provide 2013 financial targets that are below Wall Street expectations, Brean Murray, Carret & Co analyst Todd Mitchell said. But he expects a strong fourth quarter.
"The combination of the strong 'Call of Duty' and good indications on 'Skylander' (another Activision game) points to a very strong quarter," Mitchell said.
"Call of Duty" represents "the biggest entertainment launch of the year for the fourth year in a row.
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