Warner Bros. will begin offering select movies through Facebook, a move that will enable the social-networking giant to compete in the online movie-rental market.
Facebook is taking its first step to connect users with movies and TV shows, with Warner Bros' "The Dark Knight" now available to rent on Facebook's website. Should services like Netflix and Hulu worry about Facebook's massive user base? Peter Kafka discusses with Lauren Goode on digits.
The new offering—which was made by Warner Brothers without explicit assistance from Facebook—puts Facebook Inc. in greater competition with Netflix Inc. and other tech companies vying for position in the ever-expanding online-video-services market. It also comes as movie studios are increasingly testing new methods of distribution for their movies.
Warner Bros, a unit of Time Warner Inc., is offering Facebook users the option to stream "The Dark Knight" directly through the social-networking site. It is one of the first times that a major media company has used the social-networking site as a means to directly sell digital media. Additional titles will be available for rent or purchase in the coming months, Warner Bros said.
Facebook is taking its first step to connect users with movies and TV shows, with Warner Bros' "The Dark Knight" now available to rent on Facebook's website. Should services like Netflix and Hulu worry about Facebook's massive user base? Peter Kafka discusses with Lauren Goode on digits.
The new offering—which was made by Warner Brothers without explicit assistance from Facebook—puts Facebook Inc. in greater competition with Netflix Inc. and other tech companies vying for position in the ever-expanding online-video-services market. It also comes as movie studios are increasingly testing new methods of distribution for their movies.
Warner Bros, a unit of Time Warner Inc., is offering Facebook users the option to stream "The Dark Knight" directly through the social-networking site. It is one of the first times that a major media company has used the social-networking site as a means to directly sell digital media. Additional titles will be available for rent or purchase in the coming months, Warner Bros said.
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