lundi 3 juin 2013

CPB.nyse



Campbell Soup is one of the largest soup makers in the world. Campbell's products are sold in more than 120 countries around the world. The company maintains around 70% market share of the "wet" soup market in the United States, and it holds leading market positions in Canada, Germany, France and Australia.
About the Acquisition:
Campbell Soup has recently announced that it is acquiring Plum Organics, Inc., which makes organic food for babies and children. This is its latest move to enter into this faster-growing market. The company had been struggling to increase sales of its canned soups in recent years because many people increasingly prefer foods with a fresher feel. To diversify its stable of products, Campbell also recently purchased Bolthouse Farms, which makes premium juices, salad dressings and bagged carrots. The company said that Plum Organics generated $93 million in sales last year. The acquisition will bring Campbell's portfolio of baby foods to $1 billion in annual sales.

Organic baby food market:
Organic food is one of the fastest-growing sectors in the food industry, mostly in developed countries. The global demand is increasing due to the fact that parents want to feed their babies healthier foods. These organic baby foods cost more when compared to the normal baby food available on the market, but parents are willing to pay more for the "feel good" factor. According to the consumer market research firm Mintel, organic baby food made up about 10 percent of the $1,4 B  U.S. baby food and snacks market in 2011.
According to Campbell Soup, the premium and organic baby food market has been growing at an annual rate of 43 percent and baby food is a $2 billion category in the United States, with Plum holding the No. 4 position in the market.

Si il y a une prise de profit sur les marchés cet été,un stock comme
 Campbell soup pourrait aller fermer son gap du 14 février...donc un excellent point d'entrer.
(long terme)

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