Taiwan smartphone company HTC released its fourth-quarter earnings, which were awful. They show how rapidly the company is losing ground to Apple and Samsung. With each progressive quarter of poor results, HTC’s chance to remain a competitive force in the smartphone market continues to disappear. As a matter of fact, at this point that chance already has been destroyed.
The Wall Street Journal points out that this is the fifth consecutive quarter of profit drop, and the dead spin has dropped the number to 2006 levels.
The Wall Street Journal points out that this is the fifth consecutive quarter of profit drop, and the dead spin has dropped the number to 2006 levels.
HTC has more than one problem, but its primary issue is the lack of a successful flagship smartphone that global consumers view as directly competitive with the Samsung Galaxy S III and Apple iPhone 5, which are considered the gold standards.
Without an immensely popular product, HTC cannot go to carriers and get premium display in stores, at websites and in advertisements. Carriers readily promote the iPhone 5 to drive traffic to their retail outlets, both online and in stores. The iPhone is a magnet for consumers to buy two-year subscriptions, which are the key to phone company cellular division profits.
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