Historically, Apple's stock performance has on average performed in line with the S&P 500 in the 3-months following an iPhone announcement but significantly outperformed over the 6-months following an announcement. Conventional wisdom seems to say that Apple should “sell-off” out of the iPhone launch event slated for this Wednesday – and in fact that sell-off may have already begun. But we believe these “trades” are hard to time, and we can't recall a time when an important launch like the iPad mini followedon Friday a major iPhone launch so closely. As a result, investors may have to get ready for yet another event rather quickly if the iPad mini is not launched on Wednesday and is slated for October.
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