Golf equipment maker Callaway Golf Co. ELY reported first-quarter results this week that missed expectations, but the worse news was that the company sharply lowered its guidance for the first half of 2012. Now that Adams Golf Inc. ADGF has agreed to be acquired by adidas Group’s TaylorMade division, only Callaway and Golfsmith International Holdings Inc. GOLF remain as independent suppliers of premium golf equipment. The Titleist brand was sold to Korea-based FILA last year, and Callaway recently sold its Top-Flite brand to Dick’s Sporting Goods Inc. DKS.
Earlier this year the company sold its Ben Hogan brand to Perry Ellis International Inc. PERY.
Earlier this year the company sold its Ben Hogan brand to Perry Ellis International Inc. PERY.
The Doral-based clothing retailer said it also will assume all license arrangements for clothing and accessories under the Ben hogan brand name.
The company said the purchase reinforces its focus on its core competency in golf lifestyle clothing.
“We are working to launch the "Hogan" brand within major retailers looking to capitalize on the white space on their floors and in the marketplace,” Oscar Feldencreist , the company’s president and CEO.
Je pense que PERY va remettre en marche la marque mythique du Golf pour les "babyboomers"....
sur ma watch list....
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