En Octobre dernier, un article sérieux prédisait un grand succès en salle pour le dernier de la série " mission impossible "... Le Hollywood Reporter n'hésitait d'ailleurs pas à titrer "Tom Cruise is back" !
Mission Impossible: Ghost Protocol" performed well in all theaters over the Christmas weekend and beat new films "The Adventures of Tintin," "We Bought a Zoo," "War Horse," and "The Girl With the Dragon Tattoo."
Select locations, around 42 IMAX screens, featured a six minute prologue to the upcoming "The Dark Knight Rises" movie. This added intro helped build excitement for what is shaping up to be the biggest movie release of 2012. The current lineup for Imax screens in 2012 is:
- 01/20 Underworld Awakening
- 02/10 Journey 2: The Mysterious Island
- 03/02 The Lorax
- 03/09 John Carter
- 03/30 Wrath of the Titans
- 04/06 Titanic 3D
- 05/11 Dark Shadows
- 05/25 Men in Black 3
- 06/15 Jack the Giant Killer
- 07/03 The Amazing Spider-Man
- 07/13 Ice Age: Continental Drift
- 07/20 The Dark Knight Rises
- 11/21 Gravity
- 12/14 The Hobbit: An Unexpected Journey
The 2012 lineup is shaping up nicely with clear blockbusters in "Men in Black 3," "The Amazing Spider-Man," "The Dark Knight Rises," and "The Hobbit." "The Dark Knight Rises" will likely lead all movies in box office revenue for the year and it is a positive sign to see as an investor that it will be on IMAX screens.
Along with the success of "Mission Impossible: Ghost Protocol," Imax has had many positive events happening in December including:
- Signing of two theaters in Indonesia, first in the large country. One will be open by May 2012 and the other in 2013.
- Two more theater deals signed for China bringing the country’s theaters open or in backlog to 207
- Signed deals for over 200 total theaters in 2012.
- The release of "Flying Swords of Dragon Gate" released exclusively in China Imax theaters: Earned $2.5 million opening weekend on 59 Imax screens for an average of $42,400.
Even though the company has missed earnings three of the last four quarters, I think the $1.06 predicted for next fiscal year is extremely conservative.
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