Citigroup’s Walter Pritchard, Richard Gardner, Mark Mahaney, and Glen Yeung late last night offered up an update to Citi’s thinking about tablet computers, based on a survey of 1,800 consumers in the U.S., the United Kingdom, and China conducted through online surveys in July and August.
Broad conclusions are that the tablet computer could be a personal computer replacement in China, though maybe not in developed markets, and that the dominance of Apple’s iPad has increased since Citi conducted a similar survey in November of last year.
Tablet computer ownership has jumped from 3% to 18% of survey respondents since the year-earlier study, they write. Interestingly, so has PC ownership: laptops are now owned by 81%, up from 62%. Smartphone use has gone from 28% to 59%.
The number of people intending to buy a tablet has risen from 14% to 31%. Though smartphone and laptop ownership intentions have also risen, albeit by a smaller proportion.
Broad conclusions are that the tablet computer could be a personal computer replacement in China, though maybe not in developed markets, and that the dominance of Apple’s iPad has increased since Citi conducted a similar survey in November of last year.
Tablet computer ownership has jumped from 3% to 18% of survey respondents since the year-earlier study, they write. Interestingly, so has PC ownership: laptops are now owned by 81%, up from 62%. Smartphone use has gone from 28% to 59%.
The number of people intending to buy a tablet has risen from 14% to 31%. Though smartphone and laptop ownership intentions have also risen, albeit by a smaller proportion.
Aucun commentaire:
Enregistrer un commentaire