samedi 2 juillet 2011

Voulez-vous des parts dans " Farmville " ?



Zynga Inc. has finally filed the preliminary paperwork for an initial public offering with the SEC. The S-1 filing puts a sale of up to $1 billion in Class A common stock but no formal terms have been indicated. The social gaming maker of FarmVille and CityVille and other social-networking games also has not even listed a proposed stock ticker nor has it determined whether it will list on the NYSE or the NASDAQ.
The preliminary group of underwriters includes Morgan Stanley, Goldman Sachs, BofA Merrill Lynch, Barclays, J.P.Morgan, and Allen & Company. The company’s current lineup of games is CityVille, FarmVille, FrontierVille, Words with Friends and Zynga Poker. It also noted, “in June 2011 we launched Empires & Allies, a strategy combat game. Within its first month, Empires & Allies became the second most played game on Facebook based on monthly active users.”
Because of Class A, Class B, and Class C shares being involved, we are going to hold off until the first or second amended S-1 before breaking down the capital structure. There are just too many exclusions. The company’s filing even noted specifically, “the three class structure of our common stock has the effect of concentrating voting control with those stockholders who held our stock prior to this offering, including our founder and Chief Executive Officer and our other executive officers, employees and directors and their affiliates; this will limit your ability to influence corporate matters.”
Sales in bookings in 2010 were $839 million with GAAP revenue of $597 million. Those figures in 2009 were $328 million in bookings and $121 million in 2009. In 2008 those were $36 million and $19 million, respectively.
Here are some basic current statistics:
166 countries
38,000 virtual items created every second
60,000,000 daily active users
232,000,000 monthly active users
2,000,000,000 minutes of play per day
4,000,000,000 neighbor connections

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