SIRIUS XM Radio Inc.SIRI.q is surging today on what seemed to be too much at first look. The company signed a pact for BMW. The pact calls for SIRIUS to be standard equipment on new radio-equipped Model Year 2011 R 1200 RT, K 1600 GT, and K 1600 GTL Touring Motorcycles. It includes a one-year introductory subscription in MINIs. That alone is not really enough to drive SIRIUS XM up this much, but a published research note may be.
A published report in Forbes from Joan Lappin at Gramercy Capital calls it a call on the U.S. auto industry, and noted that it was working with Liberty the recent Howard Stern contract and NFL pact....The most interesting aspect of SIRIUS today is that the 8% gain takes it to $1.60. That is one-cent under the 52-week high of $1.61.
A published report in Forbes from Joan Lappin at Gramercy Capital calls it a call on the U.S. auto industry, and noted that it was working with Liberty the recent Howard Stern contract and NFL pact....The most interesting aspect of SIRIUS today is that the 8% gain takes it to $1.60. That is one-cent under the 52-week high of $1.61.
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