JCPenney JCP.nyse has set up shop on Facebook, allowing consumers to buy the company’s clothes and tell their friends about it. The retailer worked with Usablenet on the site, which also lets users “like,” share and review products.
JCPenney currently has 1.3 million fans on Facebook. The company moved closer to Facebook integration in October when it began running Facebook “like” buttons in its banner ads. JCPenney’s not the first retailer to sell its wares on the world’s largest social networking site. 1-800-Flowers started offering Facebook-based transactions last year and in August, Delta Airlines began letting users book tickets from its Page. Procter & Gamble also runs an e-commerce site on the network.
JCPenney currently has 1.3 million fans on Facebook. The company moved closer to Facebook integration in October when it began running Facebook “like” buttons in its banner ads. JCPenney’s not the first retailer to sell its wares on the world’s largest social networking site. 1-800-Flowers started offering Facebook-based transactions last year and in August, Delta Airlines began letting users book tickets from its Page. Procter & Gamble also runs an e-commerce site on the network.
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