Après avoir passé les années 2007 et 2008 difficilement à cause de la baisse des ventes en même temps qu'une expantion des restos , SBUX semble vouloir à nouveau mettre les gaz à fond.
Starbucks CEO and founder, Howard Schultz, was in China to open a coffee farm and, according to Bloomberg News, he said that the company’s “ability to navigate through the financial crisis and come out much stronger gives us reason to start growing the company again.” Schultz plans to open 500 stores in the company’s 2011 fiscal year, which began in October. Of those, 400 will be outside the US.
Schultz also predicted that China will be Starbucks’ highest growth market in two years. Starbucks operates 400 stores in China, where all coffee sales grew by 9% last year, to about $700 million, according to research firm Euromonitor International cited by The Wall Street Journal. Having cut about $600 million in operating costs since 2008, Starbucks has felt the effects of the modest economic recovery as customers return to its stores. Even the premium pricing has not kept them away.
In China, Starbucks plans to open a thousand more stores in the next few years. The coffee farm that is being developed will offer Starbucks a ready supply of beans beginning in 2014, helping the company keep a lid on the rising price of coffee worldwide. China’s annual per capita coffee consumption is an anemic 22 grams, compared with Japan’s 3.3 kilograms. There is a lot of room for growth there
Schultz also predicted that China will be Starbucks’ highest growth market in two years. Starbucks operates 400 stores in China, where all coffee sales grew by 9% last year, to about $700 million, according to research firm Euromonitor International cited by The Wall Street Journal. Having cut about $600 million in operating costs since 2008, Starbucks has felt the effects of the modest economic recovery as customers return to its stores. Even the premium pricing has not kept them away.
In China, Starbucks plans to open a thousand more stores in the next few years. The coffee farm that is being developed will offer Starbucks a ready supply of beans beginning in 2014, helping the company keep a lid on the rising price of coffee worldwide. China’s annual per capita coffee consumption is an anemic 22 grams, compared with Japan’s 3.3 kilograms. There is a lot of room for growth there
Faut pas oublier qu'en 2009, 45 restos ont été fermés...et le stock est passé de 10$ à 24$
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