Global handset shipments reached 291 million units worldwide in Q3 2009, down 4% from 304 million units a year earlier. Once again, the rate of decline slowed in comparison with the previous quarter, bolstering our belief that the industry is edging toward recovery. South Korean vendors Samsung and LG shipped record volumes and continued to outgrow all their major rivals. Nokia, Sony Ericsson, and Motorola underperformed and lost ground. Meanwhile, Apple’s global marketshare grew to an all-time high, approaching 3%. We forecast the handset industry to return to positive growth in the fourth quarter of 2009, signaling an end to the recession.
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