Electronic Arts Inc. has a better friend from an old friend in the world of video games and brands. News has broken that The Walt Disney Company and EA have entered into a new multi-year exclusive licensing agreement to develop and publish new games based on Star Wars characters and story lines.
While financial terms were not disclosed, EA is going to develop and publish new Star Wars titles on all interactive platforms and the most popular game genres Disney will retain certain rights to develop new titles within the mobile, social, tablet and online game categories.
Disney has gone out of its way to indicate that there will be many more Star Wars efforts launched other than just Episodes 7,8, and 9. We called this a multi-generational win for Disney and the EA deal only goes to show that Disney is not lightening up on its efforts here.
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