Un sondage publié par REUTERS ce samedi va sûrement donner froid dans le dos à l' équipe
de direction de Starbucks SBUX.nasdaq.
Even if economic conditions cause some to alter their coffee choices, they are nonetheless continuing to enjoy coffee at levels very much on par with recent years," he said in a release.
Preliminary data showed 54 percent of adults drank coffee beverages daily, compared to 55 percent a year ago. With the margin of error plus or minus 1.6 percentage points, the NCA viewed consumption as statistically flat.
Preliminary data showed 54 percent of adults drank coffee beverages daily, compared to 55 percent a year ago. With the margin of error plus or minus 1.6 percentage points, the NCA viewed consumption as statistically flat.
Of the people who said they had drunk coffee the previous day, 83 percent said they had made it at home -- up 5 points compared with year-ago figures.
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