Le nouveau brevage à la mode c'est "Purple".Un concentré de 7 jus de fruits antioxidants...
May 01 2008
Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that former Red Bull® North America National Accounts Manager, Lou Aceto, has agreed to join the growing beverage company as National Accounts Manager for its antioxidant beverage, Purple.
Aceto comes to Purple from Red Bull®, where he was responsible for placing the product on the shelves of major convenience, petroleum, grocery and drug chains in the New England and New York markets. During his time at Red Bull®, Aceto serviced high-profile national accounts such as Stop & Shop®, Wegmans®, Tops Markets®, Hannaford Brothers®, Cumberland Farms® and CVS® stores.
“With experience and relationships from individual markets to large retail chains, Lou will be an invaluable asset to our growing company,” said Purple Beverage Company Founder and CEO, Ted Farnsworth. “His knowledge and expertise expand beyond building strategic relationships, planning and exceeding sales targets to earning customer satisfaction through effective client management and driving successful negotiations.”
“I’m excited to work with a rapidly-growing brand like Purple,” said Aceto. “Purple is not only a great product, but I also see the company gaining a place in the industry as the next big national brand. I’m happy to join the Purple team at such an opportune time when it is focusing on taking Purple to the next level.”
Aceto comes to Purple from Red Bull®, where he was responsible for placing the product on the shelves of major convenience, petroleum, grocery and drug chains in the New England and New York markets. During his time at Red Bull®, Aceto serviced high-profile national accounts such as Stop & Shop®, Wegmans®, Tops Markets®, Hannaford Brothers®, Cumberland Farms® and CVS® stores.
“With experience and relationships from individual markets to large retail chains, Lou will be an invaluable asset to our growing company,” said Purple Beverage Company Founder and CEO, Ted Farnsworth. “His knowledge and expertise expand beyond building strategic relationships, planning and exceeding sales targets to earning customer satisfaction through effective client management and driving successful negotiations.”
“I’m excited to work with a rapidly-growing brand like Purple,” said Aceto. “Purple is not only a great product, but I also see the company gaining a place in the industry as the next big national brand. I’m happy to join the Purple team at such an opportune time when it is focusing on taking Purple to the next level.”
April 21 2008
Purple Beverage Company, Inc. (OTCBB: PPBV), today announced that former New York Red Bulls® of Major League Soccer Managing Director, Marc de Grandpre, has agreed to join the rapidly-growing beverage company as Vice President of Marketing.
Prior to serving with the New York Red Bulls®, de Grandpre directed East Coast marketing for the team’s parent company, Red Bull® North America, where he was credited with implementing consumer marketing strategies that grew the company’s consumer brand awareness from 13 to 91 percent, resulting in an average yearly sales increase of 122 percent during his five years in that position.
Ted Farnsworth, Founder and CEO of Purple Beverage Company, maker of the all-natural antioxidant-rich beverage, Purple, said, “We are thrilled that Marc has agreed to come over to the Purple Beverage team. With more than nine years at Red Bull®, first as a Director of Marketing and then as Managing Director of the New York Red Bulls® soccer team, he has the marketing and promotions experience to help make Purple a household name.”
During his tenure with Red Bull®, de Grandpre developed and executed all marketing plans and strategies for its East Business Unit, elevating the unit from third to first place in sales volume for the company in just 18 months. He also established and upgraded the brand’s consumer communication platforms, including: sampling, collegiate marketing, event marketing, athlete sponsorship and media.
Prior to serving with the New York Red Bulls®, de Grandpre directed East Coast marketing for the team’s parent company, Red Bull® North America, where he was credited with implementing consumer marketing strategies that grew the company’s consumer brand awareness from 13 to 91 percent, resulting in an average yearly sales increase of 122 percent during his five years in that position.
Ted Farnsworth, Founder and CEO of Purple Beverage Company, maker of the all-natural antioxidant-rich beverage, Purple, said, “We are thrilled that Marc has agreed to come over to the Purple Beverage team. With more than nine years at Red Bull®, first as a Director of Marketing and then as Managing Director of the New York Red Bulls® soccer team, he has the marketing and promotions experience to help make Purple a household name.”
During his tenure with Red Bull®, de Grandpre developed and executed all marketing plans and strategies for its East Business Unit, elevating the unit from third to first place in sales volume for the company in just 18 months. He also established and upgraded the brand’s consumer communication platforms, including: sampling, collegiate marketing, event marketing, athlete sponsorship and media.
Bien sûr le produit est rendu dans les bars. Les drinks "purple juice" sont "in".
à suivre...
3 commentaires:
Il serait intéressant de mettre en parallèle l'histoire de mise en marchée de REDBULL vs PURPLE BEVERAGE COMPANY INC.
Il me semble que ce produit est du type "à la mode". Soit cela sera très populaire ou pas du tout.
Gr K
est-ce qu'on peux goûter au stuff?C'est-tu en vente au québec?
Non pas encore au Québec.
La compagnie semble vouloir mettre le paquet dans la région de Boston présentement.
La mise en marché coûte beaucoup d'argent et ça prend une bonne stratégie.
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